Don Phelps - The SEO Guru

Who Is Don Phelps?

Don Phelps is a search strategist with a clear focus: helping businesses show up where their customers are looking - whether that's Google's organic results, the local maps pack, a featured snippet, or an AI-generated answer in ChatGPT.

He founded NSYGHT, a digital marketing agency built around what he calls the NSYGHT Stack - a framework that layers traditional SEO with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and full AI search presence (AIO). The goal is simple: make sure that no matter where a potential customer searches for you, you're there.

Don got into SEO when search was simpler. Links and keywords were enough. As the game changed - social signals, mobile-first indexing, voice search, and now the AI search explosion - he stayed ahead of each shift rather than chasing it. That pattern of anticipating change is what separates the practitioners who keep winning from those who scramble to catch up.

Today, his focus is on Local SEO for businesses that compete in specific geographic markets, entity-driven SEO that builds lasting authority, and GEO strategies that get brands cited by AI tools long before most people even know what GEO is.

The Local SEO Unlocked Podcast

Don hosts Local SEO Unlocked - a podcast where he breaks down local search strategy, AI search changes, Google Business Profile optimization, and what's actually working. No guest parade, no trend-chasing. Just direct tactical content for business owners and marketers who want real answers.

The show is on Buzzsprout, Spotify, Apple Podcasts, and Amazon Music.

YouTube - @donphelpsseo

Don's YouTube channel covers the same ground in video format - tutorials, strategy explainers, tool walkthroughs, and live demonstrations of how local SEO and AI search work in practice.