Speaking
Book Don Phelps for Your Event
Keynotes, breakout sessions, panel discussions, and team workshops on local SEO, AI search optimization, and the future of search visibility.
Why Book Don
A Practitioner, Not a Theorist
Don Phelps doesn't teach search strategy from a whitepaper. He builds and runs it every day at NSYGHT. When he talks about what works, he's talking about what worked last week for actual clients in actual local markets.
His presentations are built around what audiences can use the next morning - specific tactics, real examples, and clear frameworks they can apply to their own situation. No vague buzzwords. No 10,000-foot abstractions. Practical strategy that matches where search actually is right now.
Whether the audience is a room full of local business owners, a marketing team that needs to understand AI search, or a conference full of SEO professionals, Don adapts the content to the people in the room.
Speaking Topics
Signature Presentations
Each presentation is customizable for your audience. These are the core topics Don covers most often.
The NSYGHT Stack - SEO for the AI Era
The full picture of modern search visibility: how SEO, AEO, GEO, and AIO work together. Why businesses that only think about traditional rankings are leaving enormous opportunity on the table - and what to do about it.
Dominate Local Search - A Proven Framework
The step-by-step local SEO framework that gets businesses into the top 3 of the maps pack and keeps them there. Google Business Profile strategy, citation management, review systems, and local content that converts.
Answer Engine Optimization - Winning Position Zero
How to structure content so search engines surface it above all organic results. Featured snippets, People Also Ask, voice search, and the content architecture that makes AEO work at scale.
Get Cited by AI - GEO Strategy for Brands
What Generative Engine Optimization is, why it matters now, and the specific tactics that get brands cited in ChatGPT, Perplexity, and Google AI Overviews. Entity authority, structured content, and the signals AI tools trust.
Format Options
How Don Can Appear
Conference Keynote
30-60 minute keynote session for marketing, SEO, and business conferences. Tailored to your audience's experience level and your event's theme.
Workshop or Breakout
Deeper-dive sessions of 60-120 minutes with audience participation, Q-and-A, and hands-on exercises. Works well for smaller conference tracks and in-person workshops.
Team Training
Private training for marketing and SEO teams. Half-day or full-day format covering local SEO fundamentals, AEO implementation, or GEO strategy depending on the team's needs.
Booking
Inquire About Don for Your Event
Send a message with your event details - date, audience size, format, and topic focus. Don will get back to you with availability and next steps.
Submit a Speaking Inquiry