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Practical articles on local SEO, answer engine optimization, GEO, and what the shift to AI search means for businesses that want to stay visible.
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Traditional SEO gets you into the 10 blue links. The NSYGHT Stack gets you into the featured snippet, the AI Overview, the voice search answer, and the ChatGPT citation. Here is what each layer does and why they work together.
Featured snippets show up before position one. Getting into them isn't about domain authority or backlinks - it's about content structure. Here's the exact framework that works.
ChatGPT and Perplexity don't rank pages. They synthesize answers from sources they trust. Getting cited by AI requires a different strategy than ranking in Google - here's what that looks like.
Your GBP is often the first thing a local customer sees. Most businesses treat it like a set-and-forget listing. The ones that win treat it like a living, breathing part of their search strategy.
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These same topics and more on the Local SEO Unlocked podcast. 19 episodes and counting - great for commutes and deep dives.
Local SEO Unlocked Podcast