Google Business Profile

Claim and verify your Google Business Profile.
Pick the most accurate primary category, then add every secondary category that truly fits.
Match your business name to your real-world signage. No keyword stuffing.
Set accurate hours, including holiday hours.
Fill out every service and product with clear descriptions.
Upload real photos of your work, team, and location, and keep adding new ones.
Post updates, offers, or news on a regular schedule.
Answer questions in the Q&A section before someone else does.

NAP and Citations

Give every core service its own page. Do not cram them onto one page.
Build a location page for each city you serve, with real local details, not swapped city names.
Write a unique title tag for every page with the service and city near the front.
Use one clear main heading per page that says what the page is about.
Embed a Google Map on your contact or location page.
Make your phone number tap-to-call on mobile.
Put a clear call to action above the fold on every key page.

Serve the whole site over HTTPS.
Make sure the site works well and loads fast on phones.
Check Core Web Vitals in Google Search Console and fix what is red.
Submit an XML sitemap to Google Search Console and Bing Webmaster Tools.
Check that robots.txt is not blocking pages you want found.
Add LocalBusiness schema with your NAP, hours, and service area, and validate it.
Fix broken links and redirect old URLs.

Lead each page with a direct answer, then explain.
Add FAQ sections with FAQPage schema where they fit.
Keep your business details identical across your site, profiles, and directories so AI tools trust them.
Link your site and profiles together with sameAs in your schema.
Publish an llms.txt file that tells AI tools who you are and what to cite.
Ask ChatGPT, Perplexity, and Google's AI Mode about your business and check what they say.

Drop your email and I'll send you straight to the printable version. Hand it to your team or tape it to the wall.